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Faculty of Busin... [1]
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CHOW WING CHI [1]
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Journal article [1]
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2012 [1]
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英語English [1]
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A two-path model on the effects of positivity and empathy reflected by online reviews: a choice mechanism perspective
Journal article
Xuehua Wang, Cheris W.C. Chow, Zhilin Yang. A two-path model on the effects of positivity and empathy reflected by online reviews: a choice mechanism perspective[J]. International Journal of Internet Marketing and Advertising, 2012, 7(3), 260-277.
Authors:
Xuehua Wang
;
Cheris W.C. Chow
;
Zhilin Yang
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Submit date：2019/11/01
Cognitive Processes
Purchase Intentions
Positivity
Virtual Reviews
Choice Mechanisms
Cognitive Processing
Normative Processing
Searcher Problems
Decision Making
Two-path Models
Psychological Mechanisms
Psychology
Theoretical Implications
Managerial Implications
Online Shopping
Virtual Shopping
E-shopping
Electronic Shopping
Internet Marketing
Advertising
World Wide Web
Normative Processes
Affective Processes
Online Product Reviews
Empathy
