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Anthropomorphism and OTA chatbot adoption: a mixed methods study Journal article
Cai, Danting, Li, Hengyun, Law, Rob. Anthropomorphism and OTA chatbot adoption: a mixed methods study[J]. Journal of Travel and Tourism Marketing, 2022, 39(2), 228-255.
Authors:  Cai, Danting;  Li, Hengyun;  Law, Rob
Favorite | TC[WOS]:50 TC[Scopus]:58  IF:8.2/8.5 | Submit date：2022/05/17
Chatbot Anthropomorphism  Emotional Message Cues  Mixed Method  Online Travel Agency (Ota)  Perceived Enjoyment  Perceived Intelligence  Perceived Trustworthiness  Social Presence Cues  Tourism Marketing  Usage Intention (Ui)