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Understanding Chinese Gamblers' Adoption of Online Casinos Based on E-Marketing Mix Model Journal article
Sam, K. M., Chatwin, C. R.. Understanding Chinese Gamblers' Adoption of Online Casinos Based on E-Marketing Mix Model[J]. Journal of Gambling Business and Economics, 2019, 67-87.
Authors:  Sam, K. M.;  Chatwin, C. R.
Favorite |  | Submit date：2022/08/30
Online casinos  E-marketing mix elements  Chinese gamblers’ perceptions  Online casino adoption  Behavioral intention  Actual usage  
Demographic Analysis of Chinese Gamblers’ Perceptions of E-marketing Mix Elements Adopted by Online Casinos Journal article
K. M. Sam, C. R. Chatwin. Demographic Analysis of Chinese Gamblers’ Perceptions of E-marketing Mix Elements Adopted by Online Casinos[J]. Journal of Industrial and Intelligent Information, 2015, 3(2), 126-132.
Authors:  K. M. Sam;  C. R. Chatwin
Favorite | TC[Scopus]:0 | Submit date：2019/12/05
Internet Gambling  E-marketing  Demographic Analysis  Online Casinos  E-marketing Mix Models