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CENTRE FOR CONTI... [1]
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LIU TING CHI [1]
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Conference paper [1]
Date Issued
2012 [1]
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英語English [1]
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AMA Summer Marke... [1]
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Investments in customer relationships and relationship strength: Evidence from insurance industry in China
Conference paper
Shi, G, Ping, Y, Wang, Y, Liu, T. C.. Investments in customer relationships and relationship strength: Evidence from insurance industry in China[C], Chicago:American Marketing Association, 2012.
Authors:
Shi, G
;
Ping, Y
;
Wang, Y
;
Liu, T. C.
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Submit date：2022/06/06
Relationship Investment Efforts
Perceived Relationship Investment
Relationship Strength
Customer Innovativeness
Complaint Propensity
