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Traveling to your match? Assessing the predictive potential of Plog’s travel personality in destination marketing
Journal article
Kim, Hany, Yilmaz, Semih, Choe, Yeongbae. Traveling to your match? Assessing the predictive potential of Plog’s travel personality in destination marketing[J]. Journal of Travel and Tourism Marketing, 2019, 36(9), 1025-1036.
Authors:
Kim, Hany
;
Yilmaz, Semih
;
Choe, Yeongbae
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TC[WOS]:
20
TC[Scopus]:
21
IF:
8.2
/
8.5
|
Submit date：2022/05/17
Destination Promotion
Personality-driven Marketing
Plog’s Travel Personality
Psychocentric-allocentric
Self-congruity
