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Faculty of Busin... [1]
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HOU YUANSI [1]
LIU XING [1]
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Journal article [1]
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2024 [1]
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英語English [1]
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Tourism Manageme... [1]
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Relaxing or challenging? How social crowding influences the effectiveness of activity-based destination advertising
Journal article
Xue, Nan (Iris), Liu, Xing (Stella), Wan, Lisa C., Hou, Yuansi. Relaxing or challenging? How social crowding influences the effectiveness of activity-based destination advertising[J]. Tourism Management, 2024, 100, 104839.
Authors:
Xue, Nan (Iris)
;
Liu, Xing (Stella)
;
Wan, Lisa C.
;
Hou, Yuansi
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TC[WOS]:
9
TC[Scopus]:
9
IF:
10.9
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11.5
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Submit date：2024/02/22
Challenging Versus Relaxing Activity
Crowding
Post-covid-19 Marketing Strategy
Risk Aversion
Tourism Advertising Frame
