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Innovative marketing strategies for the successful construction of drone food delivery services: Merging TAM with TPB Journal article
Choe, J.Y.J, Kim, J.J, Hwang, J.S. Innovative marketing strategies for the successful construction of drone food delivery services: Merging TAM with TPB[J]. Journal of Travel & Tourism Marketing, 2021, 16-30.
Authors:  Choe, J.Y.J;  Kim, J.J;  Hwang, J.S
Favorite |  | Submit date：2022/08/27
Drone food delivery services  technology acceptance model  theory of planned behavior  product innovativeness  
Innovative marketing strategies for the successful construction of drone food delivery services: Merging TAM with TPB Journal article
Choe, J. Y. J, Kim, J. J, Hwang, J. Innovative marketing strategies for the successful construction of drone food delivery services: Merging TAM with TPB[J]. Journal of Travel & Tourism Marketing, 2021, 38(1), 16-30.
Authors:  Choe, J. Y. J;  Kim, J. J;  Hwang, J
Adobe PDF | Favorite | TC[WOS]:73 TC[Scopus]:85  IF:8.2/8.5 | Submit date：2022/05/13
Drone Food Delivery Services  Product Innovativeness  Technology Acceptance Model  Theory Of Planned Behavior  
Managerial Learning and New Product Innovativeness in High-tech Industries: Curvilinear Effect and the Role of Multilevel Institutional Support Journal article
Yuan, L., Chen, X. Y.. Managerial Learning and New Product Innovativeness in High-tech Industries: Curvilinear Effect and the Role of Multilevel Institutional Support[J]. Industrial Marketing Management, 2015, 51-59.
Authors:  Yuan, L.;  Chen, X. Y.
Favorite |   IF:7.8/8.8 | Submit date：2022/08/29
New Product Innovativeness  Managerial Learning  Institutional Support  Institutional Environment  Emerging Market  
Managerial learning and new product innovativeness in high-tech industries: Curvilinear effect and the role of multilevel institutional support Journal article
Lin Yuan, Xiaoyun Chen. Managerial learning and new product innovativeness in high-tech industries: Curvilinear effect and the role of multilevel institutional support[J]. INDUSTRIAL MARKETING MANAGEMENT, 2015, 50, 51-59.
Authors:  Lin Yuan;  Xiaoyun Chen
Favorite | TC[WOS]:30 TC[Scopus]:29  IF:7.8/8.8 | Submit date：2019/10/03
New Product Innovativeness  Managerial Learning  Institutional Support  Institutional Environment  Emerging Market  
Managerial learning and product innovativeness: The role of multilevel institutional support Conference paper
Chen, X. Y., Yuan, L.. Managerial learning and product innovativeness: The role of multilevel institutional support[C], 2015.
Authors:  Chen, X. Y.;  Yuan, L.
Favorite |  | Submit date：2022/08/29
New product innovativeness  Managerial learning  Institutional support  Institutional environment  emerging market