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Effective Multiplatform Advertising Policy
Journal article
Huang, Kaifan, Yang, Lu Xing, Yang, Xiaofan, Tang, Yuan Yan. Effective Multiplatform Advertising Policy[J]. IEEE Transactions on Systems, Man, and Cybernetics: Systems, 2022, 52(7), 4483-4493.
Authors:
Huang, Kaifan
;
Yang, Lu Xing
;
Yang, Xiaofan
;
Tang, Yuan Yan
Favorite
|
TC[WOS]:
5
TC[Scopus]:
5
IF:
8.6
/
8.7
|
Submit date:2022/05/13
Adaptation Models
Advertising
Expected Benefit
Marketing
Mathematical Model
Media
Multiplatform Advertising (Mpa) Policy
Numerical Models
Optimal Control
Optimal Control
Optimality System
Upper Bound
Word-of-mouth (Wom) Propagation.
Physics and mathematics of radio wave propagation in cellular wireless communications
Book
Salazar-Palma M., Sarkar T.K., Abdallah M.N., Dyab W., Prasad M.V.S.N., Ting S.W.. Physics and mathematics of radio wave propagation in cellular wireless communications[M]. Singapore:Springer Singapore, 2016, 31-65.
Authors:
Salazar-Palma M.
;
Sarkar T.K.
;
Abdallah M.N.
;
Dyab W.
;
Prasad M.V.S.N.
; et al.
Favorite
|
TC[Scopus]:
3
|
Submit date:2019/03/01
Cellular Wireless Communication
Okumura's Experiments
Propagation Models
Propagation Over Earth
Propagation Over Water
Schelkunoff Integrals
Sommerfeld Integrals