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Faculty of Busin... [1]
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LIU TING CHI [1]
JOSEPH ADEA SY-C... [1]
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Journal article [1]
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2012 [1]
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英語English [1]
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The Internationa... [1]
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What drives Indian consumer credit card loyalty? The perspective of involvement in reward programmes
Journal article
Matthew Tingchi Liu, James L. Brock, Ramendra Singh, Rongwei Chu, Joseph Sy-Changco. What drives Indian consumer credit card loyalty? The perspective of involvement in reward programmes[J]. The International Review of Retail, Distribution and Consumer Research, 2012, 22(4), 365-383.
Authors:
Matthew Tingchi Liu
;
James L. Brock
;
Ramendra Singh
;
Rongwei Chu
;
Joseph Sy-Changco
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TC[WOS]:
9
TC[Scopus]:
9
IF:
2.9
/
3.2
|
Submit date：2019/11/29
Loyalty Programme
Credit Card
Reward Programme
Involvement
India
