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Is a Robot Barista Better Than a Human Barista? A Moderating Role of Type of Service Providers Journal article
Hwang, J, Kim, J. J, Choe, J. Y. J, Kim, H. M. Is a Robot Barista Better Than a Human Barista? A Moderating Role of Type of Service Providers[J]. Journal of Hospitality and Tourism Research, 2023.
Authors:  Hwang, J;  Kim, J. J;  Choe, J. Y. J;  Kim, H. M
Favorite | TC[WOS]:1 TC[Scopus]:2  IF:4.4/5.0 | Submit date：2023/08/03
Brand Identification  Brand Loyalty  Coffee Shops  Customer Satisfaction  Robot Barista  
The antecedents and consequences of memorable brand experience: Human baristas versus robot baristas Journal article
Hwang, J, Choe, J. Y. J, Kim, H. M, Kim, J. J. The antecedents and consequences of memorable brand experience: Human baristas versus robot baristas[J]. Journal of Hospitality and Tourism Management, 2021, 48, 561-571.
Authors:  Hwang, J;  Choe, J. Y. J;  Kim, H. M;  Kim, J. J
Adobe PDF | Favorite | TC[WOS]:33 TC[Scopus]:36  IF:7.6/8.3 | Submit date：2021/12/08
Brand Loyalty  Memorable Brand Experience  Perceived Value  Robot Barista  Type Of Employee