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Key supplier relationships and product introduction success: The moderating roles of self-enforcement and interdependence between buyer and supplier
Journal article
Wu,Jie, Wu,Zefu. Key supplier relationships and product introduction success: The moderating roles of self-enforcement and interdependence between buyer and supplier[J]. Industrial Marketing Management, 2015, 46, 183-192.
Authors:
Wu,Jie
;
Wu,Zefu
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TC[WOS]:
12
TC[Scopus]:
15
IF:
7.8
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8.8
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Submit date：2019/08/02
China
Interdependence
Key Supplier Relationships
Product Introduction Success
Self-enforcement
