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Which has a greater impact on brand satisfaction, human service or robot service as a waiter/waitress in the restaurant industry? Journal article
Hwang, Jinsoo, Choe, Ja Young, Joo, Kyu Hyeon, Kim, Jinkyung Jenny. Which has a greater impact on brand satisfaction, human service or robot service as a waiter/waitress in the restaurant industry?[J]. Technology Analysis and Strategic Management, 2024.
Authors:  Hwang, Jinsoo;  Choe, Ja Young;  Joo, Kyu Hyeon;  Kim, Jinkyung Jenny
Favorite | TC[WOS]:0 TC[Scopus]:0  IF:2.9/3.5 | Submit date：2024/10/10
Robot Service  Servqual  Brand Relationship Quality (Brq)  Brand Loyalty  
To survive or to thrive? China's luxury hotel restaurants entering O2O food delivery platforms amid the COVID-19 crisis Journal article
Yang, Fiona X., Li, Xiangping, Lau, Virginia Meng-Chan, Zhu, Victor Z.. To survive or to thrive? China's luxury hotel restaurants entering O2O food delivery platforms amid the COVID-19 crisis[J]. International Journal of Hospitality Management, 2021, 94, 102855.
Authors:  Yang, Fiona X.;  Li, Xiangping;  Lau, Virginia Meng-Chan;  Zhu, Victor Z.
Favorite | TC[WOS]:76 TC[Scopus]:94  IF:9.9/10.3 | Submit date：2021/12/07
Brand Credibility  Covid-19  Luxury Hotel Restaurant  O2o  Service Quality  
To survive or to thrive? China’s luxury hotel restaurants entering O2O food delivery platforms amid the COVID-19 crisis Journal article
Yang, Fiona X., Li, Xiangping, Lau, Virginia Meng-Chan, Zhu, Victor Z.. To survive or to thrive? China’s luxury hotel restaurants entering O2O food delivery platforms amid the COVID-19 crisis[J]. International Journal of Hospitality Management, 2021, 94, 102855.
Authors:  Yang, Fiona X.;  Li, Xiangping;  Lau, Virginia Meng-Chan;  Zhu, Victor Z.
Favorite | TC[WOS]:76 TC[Scopus]:94  IF:9.9/10.3 | Submit date：2022/06/15
O2o  Luxury Hotel Restaurant  Covid-19  Service Quality  Brand Credibility  
Mainland Chinese Casino Visitors to Macau: Service, Brand image, Satisfaction and Loyalty Journal article
Chan, Sow Hup Joanne, Wan, Y.K.P., Joen, M.. Mainland Chinese Casino Visitors to Macau: Service, Brand image, Satisfaction and Loyalty[J]. Journal of Gambling Business and Economics, 2020, 87-115.
Authors:  Chan, Sow Hup Joanne;  Wan, Y.K.P.;  Joen, M.
Favorite |  | Submit date：2022/08/27
Brand Image  Casino  Loyalty  Satisfaction  Service  Revisit Intention  
Customer Engagement and its Outcomes: The Cross-Level Effect of Service Environment and Brand Equity Journal article
Ou, Juanjuan, Wong, Ip Kin Anthony, Prentice, Catherine, Liu, Matthew Tingchi. Customer Engagement and its Outcomes: The Cross-Level Effect of Service Environment and Brand Equity[J]. Journal of Hospitality and Tourism Research, 2020, 44(2), 377-402.
Authors:  Ou, Juanjuan;  Wong, Ip Kin Anthony;  Prentice, Catherine;  Liu, Matthew Tingchi
Favorite | TC[WOS]:42 TC[Scopus]:51  IF:4.4/5.0 | Submit date：2021/12/06
Brand Equity  Casino  Customer Engagement  Impulsive Behavior  Loyalty  Service Environment  
Customer engagement and its outcomes: The roles of service environment and brand equity Conference paper
Ou, J., Wong, A. I, Liu, T. C.. Customer engagement and its outcomes: The roles of service environment and brand equity[C], 2018.
Authors:  Ou, J.;  Wong, A. I;  Liu, T. C.
Favorite |  | Submit date：2022/06/07
customer engagement  impulsive behavior  loyalty  service environment  brand equity  
Applying consumer-based consumer-based brand equity in luxury hotel branding Conference paper
Liu, Matthew Tingchi, Wong, Ipkin Anthony, Tseng, Ting-Hsiang, Chang, Angela Wen-Yu, Phau, Ian. Applying consumer-based consumer-based brand equity in luxury hotel branding[C], 360 PARK AVE SOUTH, NEW YORK, NY 10010-1710 USA:ELSEVIER SCIENCE INC, 2017, 192-202.
Authors:  Liu, Matthew Tingchi;  Wong, Ipkin Anthony;  Tseng, Ting-Hsiang;  Chang, Angela Wen-Yu;  Phau, Ian
Favorite | TC[WOS]:94 TC[Scopus]:163 | Submit date：2018/10/30
Brand Equity  Brand Attitude  Purchase Intention  Service Brand  Luxury Hotel  
Applying consumer-based brand equity in luxury hotel branding Journal article
Matthew Tingchi Liu, IpKin Anthony Wong, Ting-Hsiang Tseng, Angela Wen-Yu Chang, Ian Phau. Applying consumer-based brand equity in luxury hotel branding[J]. Journal of Business Research, 2017, 81, 192-202.
Authors:  Matthew Tingchi Liu;  IpKin Anthony Wong;  Ting-Hsiang Tseng;  Angela Wen-Yu Chang;  Ian Phau
Adobe PDF | Favorite | TC[WOS]:94 TC[Scopus]:163 | Submit date：2019/06/18
Brand Attitude  Brand Equity  Luxury Hotel  Purchase Intention  Service Brand  
Applying CBBE in luxury hotel branding: An empirical study Conference paper
Liu, T. C., Wong, A., Tseng, T., Chang, W. Y.. Applying CBBE in luxury hotel branding: An empirical study[C], 2016.
Authors:  Liu, T. C.;  Wong, A.;  Tseng, T.;  Chang, W. Y.
Favorite |  | Submit date：2022/06/07
Brand equity  Brand attitude  Purchase intention  Service brand  Luxury hotel  
How Customer Experience Affects the Customer-Based Brand Equity for Tourism Destinations Journal article
Yang,Yan, Liu,Xiaoming, Li,Jun. How Customer Experience Affects the Customer-Based Brand Equity for Tourism Destinations[J]. Journal of Travel and Tourism Marketing, 2015, 32, S97-S113.
Authors:  Yang,Yan;  Liu,Xiaoming;  Li,Jun
Favorite | TC[WOS]:52 TC[Scopus]:67 | Submit date：2019/08/15
Customer ExperienCe (Ce)  Customer-based Brand Equity For Tourism Destination (Cbbetd)  Mainland Chinese Outbound Tourists  Service Performance  Word-of-mouth (Wom)