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Better for World, Better for Firm? A Study on Green Demarketing Strategy from Customers' Perspectives
Conference paper
Stephanie U Si Man, Joseph Sy-Changco. Better for World, Better for Firm? A Study on Green Demarketing Strategy from Customers' Perspectives[C], 2016, 121-128.
Authors:
Stephanie U Si Man
;
Joseph Sy-Changco
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Submit date：2019/12/03
Sustainable Marketing Strategy
Green Demarketing
Motive Attribution
Brand Attitude
