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LIU TING CHI [1]
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2018 [1]
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What to Say to Patrons About Buying Tickets Again? Modelling a Modern Relationship for Traditional Performing Arts
Journal article
Angela Chang, Matthew Tingchi Liu. What to Say to Patrons About Buying Tickets Again? Modelling a Modern Relationship for Traditional Performing Arts[J]. Journal of Creative Communications, 2018, 13(3), 167-184.
Authors:
Angela Chang
;
Matthew Tingchi Liu
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Submit date：2019/08/15
Theatre Patrons
Preference
Involvement
Satisfaction
Structural Equation Modelling
