English | 繁體

Search in the results

UM

Browse/Search Results:  1-5 of 5 Help

Selected(0)Clear Items/Page:    Sort:
Relaxing or challenging? How social crowding influences the effectiveness of activity-based destination advertising Journal article
Xue, Nan (Iris), Liu, Xing (Stella), Wan, Lisa C., Hou, Yuansi. Relaxing or challenging? How social crowding influences the effectiveness of activity-based destination advertising[J]. Tourism Management, 2024, 100, 104839.
Authors:  Xue, Nan (Iris);  Liu, Xing (Stella);  Wan, Lisa C.;  Hou, Yuansi
Favorite | TC[WOS]:9 TC[Scopus]:10  IF:10.9/11.5 | Submit date：2024/02/22
Challenging Versus Relaxing Activity  Crowding  Post-covid-19 Marketing Strategy  Risk Aversion  Tourism Advertising Frame  
The defining features of emotions in online stories Journal article
Zhang, Wen, Choe, Yeongbae, Fesenmaier, Daniel R.. The defining features of emotions in online stories[J]. e-Review of Tourism Research, 2019, 16(2-3), 136-145.
Authors:  Zhang, Wen;  Choe, Yeongbae;  Fesenmaier, Daniel R.
Favorite | TC[Scopus]:5 | Submit date：2022/05/23
Emotions  Sentiment analysis  Story structure  Storytelling  Tourism advertising  
Measuring Destination Marketing: Comparing Four Models of Advertising Conversion Journal article
Choe, Yeongbae, Stienmetz, Jason L, Fesenmaier, Daniel R. Measuring Destination Marketing: Comparing Four Models of Advertising Conversion[J]. Journal of Travel Research, 2017, 56(2), 143-157.
Authors:  Choe, Yeongbae;  Stienmetz, Jason L;  Fesenmaier, Daniel R
Favorite | TC[WOS]:13 TC[Scopus]:21  IF:8.0/9.7 | Submit date：2019/10/21
Destination Marketing  Destination Advertising Response Model  Tourism Advertising  Conversion Study  
A scenario-based system for advertising design: Extending the destination advertising response (DAR) model Conference paper
Yeongbae Choe, Jason L. Stienmetz, Daniel R. Fesenmaier. A scenario-based system for advertising design: Extending the destination advertising response (DAR) model[C], 2015.
Authors:  Yeongbae Choe;  Jason L. Stienmetz;  Daniel R. Fesenmaier
Favorite |  | Submit date：2019/10/22
Destination Advertising  Tourism Marketing  Simulation  Scenario  
Relationships between the direct and induced effects of destination advertising Conference paper
Choe, Y., Fesenmaier, D.R.. Relationships between the direct and induced effects of destination advertising[C], 2013.
Authors:  Choe, Y.;  Fesenmaier, D.R.
Favorite |  | Submit date：2019/10/22
Advertising Effectiveness  Tourism Advertising  Destination Marketing Organization  Behavioral Changes  Nonlinear Models