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When Virtual Network Operator Meets E-Commerce Platform: Advertising via Data Reward Journal article
Qi Cheng, Hangguan Shan, Weihua Zhuang, Tony Quek, Zhaoyang Zhang, Fen Hou. When Virtual Network Operator Meets E-Commerce Platform: Advertising via Data Reward[J]. IEEE Transactions on Mobile Computing, 2023, 22(12), 7370 - 7386.
Authors:  Qi Cheng;  Hangguan Shan;  Weihua Zhuang;  Tony Quek;  Zhaoyang Zhang; et al.
Favorite | TC[WOS]:2 TC[Scopus]:2  IF:7.7/6.5 | Submit date：2022/08/31
Virtual Network Operator  E-commerce Platform  Data Reward  Stackelberg Game  Deep Q-network  Network Economics  Games  Electronic Commerce  Advertising  Business  Data Models  Nash Equilibrium  Heuristic Algorithms  
How to promote user purchase in metaverse? A systematic literature review on consumer behavior research and virtual commerce application design Journal article
Shen, Bingqing, Tan, Weiming, Guo, Jingzhi, Zhao, Linshuang, Qin, Peng. How to promote user purchase in metaverse? A systematic literature review on consumer behavior research and virtual commerce application design[J]. Applied Sciences (Switzerland), 2021, 11(23), 11087.
Authors:  Shen, Bingqing;  Tan, Weiming;  Guo, Jingzhi;  Zhao, Linshuang;  Qin, Peng
Favorite | TC[WOS]:115 TC[Scopus]:197  IF:2.5/2.7 | Submit date：2021/12/08
Application Design  Consumer Behavior  Immersive Technology  Metaverse  Virtual Commerce