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Color and naturalness: How color saturation shapes tourists' perception and purchase intention Journal article
Zhang, Ke, Hou, Yuansi, Li, Gang. Color and naturalness: How color saturation shapes tourists' perception and purchase intention[J]. International Journal of Tourism Research, 2024, 26(4), e2717.
Authors:  Zhang, Ke;  Hou, Yuansi;  Li, Gang
Favorite | TC[WOS]:0 TC[Scopus]:0  IF:4.1/4.7 | Submit date：2024/09/03
Color Psychology  Color Saturation  Lay Belief  Naturalness Perception  Visual Marketing  
Marketing online food images via color saturation: A sensory imagery perspective Journal article
Stephanie Q. Liu, Laurie Luorong Wu, Xi Yu, Huiling Huang. Marketing online food images via color saturation: A sensory imagery perspective[J]. Journal of Business Research, 2022, 151, 366-378.
Authors:  Stephanie Q. Liu;  Laurie Luorong Wu;  Xi Yu;  Huiling Huang
Favorite | TC[WOS]:12 TC[Scopus]:13  IF:10.5/11.2 | Submit date：2022/07/28
Consumer Behavior  Food Images  Online Marketing  Sensory Imagery  Visual Design