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Customer Engagement and its Outcomes: The Cross-Level Effect of Service Environment and Brand Equity Journal article
Ou, Juanjuan, Wong, Ip Kin Anthony, Prentice, Catherine, Liu, Matthew Tingchi. Customer Engagement and its Outcomes: The Cross-Level Effect of Service Environment and Brand Equity[J]. Journal of Hospitality and Tourism Research, 2020, 44(2), 377-402.
Authors:  Ou, Juanjuan;  Wong, Ip Kin Anthony;  Prentice, Catherine;  Liu, Matthew Tingchi
Favorite | TC[WOS]:42 TC[Scopus]:51  IF:4.4/5.0 | Submit date：2021/12/06
Brand Equity  Casino  Customer Engagement  Impulsive Behavior  Loyalty  Service Environment  
Customer engagement and its outcomes: The roles of service environment and brand equity Conference paper
Ou, J., Wong, A. I, Liu, T. C.. Customer engagement and its outcomes: The roles of service environment and brand equity[C], 2018.
Authors:  Ou, J.;  Wong, A. I;  Liu, T. C.
Favorite |  | Submit date：2022/06/07
customer engagement  impulsive behavior  loyalty  service environment  brand equity  
Applying consumer-based consumer-based brand equity in luxury hotel branding Conference paper
Liu, Matthew Tingchi, Wong, Ipkin Anthony, Tseng, Ting-Hsiang, Chang, Angela Wen-Yu, Phau, Ian. Applying consumer-based consumer-based brand equity in luxury hotel branding[C], 360 PARK AVE SOUTH, NEW YORK, NY 10010-1710 USA:ELSEVIER SCIENCE INC, 2017, 192-202.
Authors:  Liu, Matthew Tingchi;  Wong, Ipkin Anthony;  Tseng, Ting-Hsiang;  Chang, Angela Wen-Yu;  Phau, Ian
Favorite | TC[WOS]:94 TC[Scopus]:163 | Submit date：2018/10/30
Brand Equity  Brand Attitude  Purchase Intention  Service Brand  Luxury Hotel  
Applying consumer-based brand equity in luxury hotel branding Journal article
Matthew Tingchi Liu, IpKin Anthony Wong, Ting-Hsiang Tseng, Angela Wen-Yu Chang, Ian Phau. Applying consumer-based brand equity in luxury hotel branding[J]. Journal of Business Research, 2017, 81, 192-202.
Authors:  Matthew Tingchi Liu;  IpKin Anthony Wong;  Ting-Hsiang Tseng;  Angela Wen-Yu Chang;  Ian Phau
Adobe PDF | Favorite | TC[WOS]:94 TC[Scopus]:163 | Submit date：2019/06/18
Brand Attitude  Brand Equity  Luxury Hotel  Purchase Intention  Service Brand  
Applying CBBE in luxury hotel branding: An empirical study Conference paper
Liu, T. C., Wong, A., Tseng, T., Chang, W. Y.. Applying CBBE in luxury hotel branding: An empirical study[C], 2016.
Authors:  Liu, T. C.;  Wong, A.;  Tseng, T.;  Chang, W. Y.
Favorite |  | Submit date：2022/06/07
Brand equity  Brand attitude  Purchase intention  Service brand  Luxury hotel  
The impact of customer-based brand equity on purchase intention: The mediating role of brand attitude in hotel industry Conference paper
Liu, T. C., Tseng , T., Perez, A., Chang, W. Y.. The impact of customer-based brand equity on purchase intention: The mediating role of brand attitude in hotel industry[C], Oslo, Norway:European Marketing Academy, 2016.
Authors:  Liu, T. C.;  Tseng , T.;  Perez, A.;  Chang, W. Y.
Favorite |  | Submit date：2022/06/06
Brand equity  Brand attitude  Purchase intention  
How Customer Experience Affects the Customer-Based Brand Equity for Tourism Destinations Journal article
Yang,Yan, Liu,Xiaoming, Li,Jun. How Customer Experience Affects the Customer-Based Brand Equity for Tourism Destinations[J]. Journal of Travel and Tourism Marketing, 2015, 32, S97-S113.
Authors:  Yang,Yan;  Liu,Xiaoming;  Li,Jun
Favorite | TC[WOS]:53 TC[Scopus]:67 | Submit date：2019/08/15
Customer ExperienCe (Ce)  Customer-based Brand Equity For Tourism Destination (Cbbetd)  Mainland Chinese Outbound Tourists  Service Performance  Word-of-mouth (Wom)  
Branding destinations versus branding hotels in a gaming destination—Examining the nature and significance of co-branding effects in the case study of Macao Journal article
Leonardo (Don) A.N. Dioko, Siu-Ian (Amy) So. Branding destinations versus branding hotels in a gaming destination—Examining the nature and significance of co-branding effects in the case study of Macao[J]. International Journal of Hospitality Management, 2012, 31(2), 554-563.
Authors:  Leonardo (Don) A.N. Dioko;  Siu-Ian (Amy) So
Favorite | TC[WOS]:40 TC[Scopus]:48  IF:9.9/10.3 | Submit date：2019/10/24
Destination Branding  Tourism Marketing  Co-branding  Brand Equity  Brand Loyalty  
Branding destinations versus branding hotels in a gaming destination-Examining the nature and significance of co-branding effects in the case study of Macao Journal article
Leonardo (Don) A. N. Dioko, Siu-Ian (Amy) So. Branding destinations versus branding hotels in a gaming destination-Examining the nature and significance of co-branding effects in the case study of Macao[J]. INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, 2012, 31(2), 554-563.
Authors:  Leonardo (Don) A. N. Dioko;  Siu-Ian (Amy) So
Favorite | TC[WOS]:40 TC[Scopus]:48  IF:9.9/10.3 | Submit date：2020/07/14
Destination Branding  Tourism Marketing  Co-branding  Brand Equity  Brand Loyalty