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Moral norm Is the key: An extension of the theory of planned behaviour (TPB) on Chinese consumers’ green purchase intentions Journal article
Liu, T. C., Liu, Y., Mo, Z.. Moral norm Is the key: An extension of the theory of planned behaviour (TPB) on Chinese consumers’ green purchase intentions[J]. Asia Pacific Journal of Marketing and Logistics, 2020, 32(8), 1823-1841.
Authors:  Liu, T. C.;  Liu, Y.;  Mo, Z.
Favorite | TC[WOS]:148 TC[Scopus]:168  IF:3.9/4.6 | Submit date：2022/06/07
Theory Of Planned Behaviour  Green Purchase  Moral Norms  China  Subjective Norms  Perceived Behavior Control  
Factors influencing Chinese consumers’ green purchase behavior: An examination and extension of the theory of planned behavior (TPB) Conference paper
Liu, T. C., Liu, D.. Factors influencing Chinese consumers’ green purchase behavior: An examination and extension of the theory of planned behavior (TPB)[C], 2018.
Authors:  Liu, T. C.;  Liu, D.
Favorite |  | Submit date：2022/06/07
green purchase behavior  the theory of planned behavior (TPB)  Chinese