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MAC VAI IUN [1]
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Conference paper [1]
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2019 [1]
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ISMS Marketing S... [1]
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Internet Celebrities and Electronic Word of Mouth: How do Internet Celebrities Influence Purchase Intention?
Conference paper
YiXin, Y.X., Mac, V. I.. Internet Celebrities and Electronic Word of Mouth: How do Internet Celebrities Influence Purchase Intention?[C], 2019.
Authors:
YiXin, Y.X.
;
Mac, V. I.
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Submit date：2022/07/27
social media
electronic word-of-mouth (eWOM)
internet celebrity
purchase intention
celebrity endorsement
