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A two-path model on the effects of positivity and empathy reflected by online reviews: a choice mechanism perspective
Journal article
Wang, X., Chow, W. C., Yang, Z.. A two-path model on the effects of positivity and empathy reflected by online reviews: a choice mechanism perspective[J]. International Journal of Internet Marketing and Advertising, 2012, 260-276.
Authors:
Wang, X.
;
Chow, W. C.
;
Yang, Z.
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Submit date：2022/08/21
cognitive process
normative process
affective process
online reviews
empathy
purchase intention
internet marketing
