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修辞与说服——政治说辞批评分析模式探讨 Journal article
Zhang, X., Zhang, M. F.. 修辞与说服——政治说辞批评分析模式探讨[J]. 外国语言与文化, 2018, 90-101.
Authors:  Zhang, X.;  Zhang, M. F.
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修辞与说服——政治说辞批评分析模式探讨 Journal article
Zhang, X., Zhang, M. F.. 修辞与说服——政治说辞批评分析模式探讨[J]. 外国语言与文化, 2018, 90-101.
Authors:  Zhang, X.;  Zhang, M. F.
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Source credibility, word of mouth, and product needs Conference paper
Pornpitakpan, C., Yue, W.. Source credibility, word of mouth, and product needs[C], Melbourne, Australia, 2017.
Authors:  Pornpitakpan, C.;  Yue, W.
Favorite |  | Submit date：2023/08/20
Elaboration Likelihood Model  Source Credibility  Persuasion  
A Gender-Focused Review of the Effect of Message Source Attractiveness on Persuasion: Implications for Marketers and Advertisers Journal article
Pornpitakpan, Chanthika, Qiuling Li, Siu Fong Isabel Fu. A Gender-Focused Review of the Effect of Message Source Attractiveness on Persuasion: Implications for Marketers and Advertisers[J]. Communications: The European Journal of Communication Research, 2017, 42(2), 195–237.
Authors:  Pornpitakpan, Chanthika;  Qiuling Li;  Siu Fong Isabel Fu
Favorite | TC[Scopus]:5  IF:1.5/1.5 | Submit date：2019/09/06
Source Attractiveness  Attitude Change  Persuasion  Persuasive Communication  Literature Review