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2013 [1]
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The effect of product similarity and comparative product attributes on category substitution
Conference paper
Pornpitakpan, C., Yuan, Y.. The effect of product similarity and comparative product attributes on category substitution[C], Bangkok, Thailand:Academy for Global Business Advancement, 2013, 714-729.
Authors:
Pornpitakpan, C.
;
Yuan, Y.
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Submit date：2023/08/20
product similarity
schema incongruity
self-construal
category substitution
