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How Fear of COVID-19 Affects Service Experience and Recommendation Intention in Theme Parks: An Approach of Integrating Protection Motivation Theory and Experience Economy Theory
Pan, Yu1; Xu, Jing2; Luo, Jian Ming1; Law, Rob3
2022-02-28
Source PublicationFrontiers in Psychology
ABS Journal Level1
ISSN1664-1078
Volume13Pages:809520
Abstract

The unprecedented public panic caused by COVID-19 will affect the recovery of tourism, especially the theme parks, which are generally crowded due to high visitor volume. The purpose of this study is to discuss the effect of the COVID-19 on the theme park industry. This study aims to predict recommendation intentions of theme park visitors by exploring the complicated mechanism derived from the fear of COVID-19. This study uses a quantitative research method, and SPSS 20.0 and AMOS 22.0 were used for data analysis. An online survey was conducted with 420 Chinese respondents who visited Shanghai Disneyland after its reopening. The study explored the relationship between Fear of COVID-19, perceived risk, participation, service experience, and revisit intention. Results indicated the perceived risk of theme park visitors will not directly ruin their recommendation intention. Visitors’ fear of COVID-19 enhanced their perceived risk, reduced their desire for active participation and impaired their service experience, which consequently affected their recommendation intention. We provide theoretical and managerial implications.

KeywordExperience Economy Theory Fear Of Covid-19 Participation Perceived Risk Protection Motivation Theory Recommendation Intention Service Experience
DOI10.3389/fpsyg.2022.809520
URLView the original
Indexed BySSCI
Language英語English
WOS Research AreaPsychology
WOS SubjectPsychology, Multidisciplinary
WOS IDWOS:000770454800001
PublisherFRONTIERS MEDIA SAAVENUE DU TRIBUNAL FEDERAL 34, LAUSANNE CH-1015, SWITZERLAND
Scopus ID2-s2.0-85131000348
Fulltext Access
Citation statistics
Document TypeJournal article
CollectionFaculty of Business Administration
ASIA-PACIFIC ACADEMY OF ECONOMICS AND MANAGEMENT
DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT
Corresponding AuthorLuo, Jian Ming
Affiliation1.City University of Macau, Macao
2.College of Professional and Continuing Education, Hong Kong Polytechnic University, Hong Kong
3.Asia-Pacific Academy of Economics and Management, Department of Integrated Resort and Tourism Management, University of Macau, Macao
First Author AffilicationUniversity of Macau
Corresponding Author AffilicationUniversity of Macau
Recommended Citation
GB/T 7714
Pan, Yu,Xu, Jing,Luo, Jian Ming,et al. How Fear of COVID-19 Affects Service Experience and Recommendation Intention in Theme Parks: An Approach of Integrating Protection Motivation Theory and Experience Economy Theory[J]. Frontiers in Psychology, 2022, 13, 809520.
APA Pan, Yu., Xu, Jing., Luo, Jian Ming., & Law, Rob (2022). How Fear of COVID-19 Affects Service Experience and Recommendation Intention in Theme Parks: An Approach of Integrating Protection Motivation Theory and Experience Economy Theory. Frontiers in Psychology, 13, 809520.
MLA Pan, Yu,et al."How Fear of COVID-19 Affects Service Experience and Recommendation Intention in Theme Parks: An Approach of Integrating Protection Motivation Theory and Experience Economy Theory".Frontiers in Psychology 13(2022):809520.
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