Residential College | false |
Status | 已發表Published |
Build It and They Will Come? The Impact of Servicescape on Chinese Millennials’ Satisfaction and Behavioral Intentions toward Integrated Resorts | |
Peng, Yangxi1; Wang, Erin Yirun2; Lam, Desmond2 | |
2022-05-27 | |
Source Publication | International Journal of Hospitality and Tourism Administration |
ABS Journal Level | 1 |
ISSN | 1525-6480 |
Volume | 23Issue:3Pages:576-598 |
Abstract | The rapidly global development of integrated resorts has led to increased competition in the marketplace. Among all, Chinese millennials are targeted because of their population size and strong spending power. This study aims to identify the effect of servicescape dimensions on satisfaction and behavioral intentions. Considering the environmental feature of the integrated resort and variety-seeking behavior of Chinese millennials, we add facility variety to the dimensions of servicescape. A major survey with 404 respondents was conducted and analyzed with structural equation modeling. The result shows that interior décor, ambience, equipment, signage and symbols, and facility variety are positively associated with customer satisfaction and behavioral intentions, while cleanliness and layout do not have any significant effect. These findings can have meaningful business implications for resort managers. |
Keyword | Behavioral Intention Chinese Millennial Facility Variety Integrated Resort Satisfaction Servicescape |
DOI | 10.1080/15256480.2020.1805090 |
URL | View the original |
Indexed By | ESCI |
Language | 英語English |
WOS Research Area | Social Sciences - Other Topics |
WOS Subject | Hospitality, Leisure, Sport & Tourism |
WOS ID | WOS:000814439000006 |
Publisher | ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, 2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND |
Scopus ID | 2-s2.0-85090192957 |
Fulltext Access | |
Citation statistics | |
Document Type | Journal article |
Collection | DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT |
Affiliation | 1.Galaxy Entertainment Group, Taipa, Macao 2.Department of Integrated Resort and Tourism Management, Faculty of Business Administration, University of Macau, Taipa, Macao |
Recommended Citation GB/T 7714 | Peng, Yangxi,Wang, Erin Yirun,Lam, Desmond. Build It and They Will Come? The Impact of Servicescape on Chinese Millennials’ Satisfaction and Behavioral Intentions toward Integrated Resorts[J]. International Journal of Hospitality and Tourism Administration, 2022, 23(3), 576-598. |
APA | Peng, Yangxi., Wang, Erin Yirun., & Lam, Desmond (2022). Build It and They Will Come? The Impact of Servicescape on Chinese Millennials’ Satisfaction and Behavioral Intentions toward Integrated Resorts. International Journal of Hospitality and Tourism Administration, 23(3), 576-598. |
MLA | Peng, Yangxi,et al."Build It and They Will Come? The Impact of Servicescape on Chinese Millennials’ Satisfaction and Behavioral Intentions toward Integrated Resorts".International Journal of Hospitality and Tourism Administration 23.3(2022):576-598. |
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