Exploration of the successful glocalization of ethnic food: A case of Korean food.

UM > Faculty of Business Administration > DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT

Status	已發表Published
	Exploration of the successful glocalization of ethnic food: A case of Korean food.
	Hwang, J.S; Kim, S.S; Choe, J.Y.J; Chung, C.H
	2018-12-10
Source Publication	International Journal of Contemporary Hospitality Management
ISSN	0959-6119
Pages	3656-3676
Abstract	This study investigates the potential for successful glocalization of ethnic Korean food through the exploration of the reasons for preferring Korean food, the success factors for a Korean restaurant, and the factors affecting the outcome variables of customer satisfaction, revisit intentions, and changing the image of Korea. A total of 265 Korean restaurant customers in the U.S. were collected. Among the respondents’ reasons for their food preferences, the “novel and diverse” factor was found to significantly influence customer satisfaction, revisit intentions, and Korea’s image. The “sociocultural” factor was found to positively influence customer satisfaction and Korea’s image. This study delved into an example of glocalization of a national food. The findings provide conceptual and practical implications that the extant ethnic restaurant literature has not elucidated.
Keyword	glocalization ethnic food Korean
Language	英語English
The Source to Article	PB_Publication
PUB ID	37233
Document Type	Journal article
Collection	DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT
Corresponding Author	Choe, J.Y.J
Recommended Citation GB/T 7714	Hwang, J.S,Kim, S.S,Choe, J.Y.J,et al. Exploration of the successful glocalization of ethnic food: A case of Korean food.[J]. International Journal of Contemporary Hospitality Management, 2018, 3656-3676.
APA	Hwang, J.S., Kim, S.S., Choe, J.Y.J., & Chung, C.H (2018). Exploration of the successful glocalization of ethnic food: A case of Korean food.. International Journal of Contemporary Hospitality Management, 3656-3676.
MLA	Hwang, J.S,et al."Exploration of the successful glocalization of ethnic food: A case of Korean food.".International Journal of Contemporary Hospitality Management (2018):3656-3676.

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