A comparison of food contents used by official tourism organizations’ mobile applications

UM > Faculty of Business Administration > DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT

Status	已發表Published
	A comparison of food contents used by official tourism organizations’ mobile applications
	Choe, J.Y.J; Kim, J.H; Cho, M.S
	2017-04-01
Source Publication	Journal of Gastronomy and Tourism
ISSN	2169-2971
Pages	203-216
Abstract	Owing to the increase in the use of mobile devices when traveling, the contents of government-run tourism mobile applications (or “apps”) have become a powerful way to promote a destination’s cuisine and food culture. This study explores the cuisine- and gastronomy-related contents of the tourism mobile apps run by the official organizations of Hong Kong, Korea, Taiwan, Thailand, Switzerland, Italy, Scotland, and the Czech Republic. The mobile apps of Hong Kong, Korea, and Scotland can be regarded as user friendly, while the mobile apps of Thailand and Switzerland offer playful moments for the users. Because different types of food tourists may have different approaches and evaluations of mobile apps, tailored approaches should be necessary when developing tourism mobile apps. By examining how official tourism organizations deliver information and then comparing different food tourism marketing strategies used by these mobile apps, this study reveals the strengths and weaknesses of such apps, and provides practical suggestions for further promoting food-related information through this platform.
Keyword	Food Restaurant guide Smartphone Content analysis Mobile app Comparative study
Language	英語English
The Source to Article	PB_Publication
PUB ID	38274
Document Type	Journal article
Collection	DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT
Corresponding Author	Choe, J.Y.J
Recommended Citation GB/T 7714	Choe, J.Y.J,Kim, J.H,Cho, M.S. A comparison of food contents used by official tourism organizations’ mobile applications[J]. Journal of Gastronomy and Tourism, 2017, 203-216.
APA	Choe, J.Y.J., Kim, J.H., & Cho, M.S (2017). A comparison of food contents used by official tourism organizations’ mobile applications. Journal of Gastronomy and Tourism, 203-216.
MLA	Choe, J.Y.J,et al."A comparison of food contents used by official tourism organizations’ mobile applications".Journal of Gastronomy and Tourism (2017):203-216.

Files in This Item:
There are no files associated with this item.

If you have any objections to this item, please fill out the form below and the administrator will contact you as soon as possible.
Content:
Email：	*
Affiliation No.
Verification Code:	Refresh

Any comments and suggestions are welcomed.
Title:	*
Content:
Email：	*
Verification Code:	Refresh