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The effect of menu design on consumer behavior: A meta-analysis
IP, Michael Man Him; Chark, Robin
2023-01
Source PublicationInternational Journal of Hospitality Management
ABS Journal Level3
ISSN0278-4319
Volume108
Abstract

A meta-analysis of 53 papers with 16,522 participants is conducted in the menu-design literature. To conceptualize different design elements, we extend a four-dimensional model by including two new dimensions—menu card label and menu item characteristics. We find that effect sizes vary among these six dimensions. Specifically, menu card characteristics that concern non-descriptive design elements have the largest effect size. The six dimensions are divided into two broad categories that relate to the entire menu or individual menu items. Our meta-analytical results show that the former category yields larger effect than the latter. Concerning the dependent variables, menu design has a large effect on physiological measures, a moderate effect on intention and attitude, and a marginal effect on actual purchase. Furthermore, laboratory studies yield larger effects than field studies do, and mock menus have stronger effect than real menus. Lastly, publication bias seems to be moderate.

KeywordAttitude–behavior Relationship Implicit Attitude Menu Design Menu Labeling Meta-analysis Physiological Measures
DOI10.1016/j.ijhm.2022.103353
URLView the original
Indexed BySSCI
Language英語English
WOS Research AreaSocial Sciences - Other Topics
WOS SubjectHospitality, Leisure, Sport & Tourism
WOS IDWOS:000906847500009
PublisherElsevier Ltd
Scopus ID2-s2.0-85141538309
Fulltext Access
Citation statistics
Document TypeJournal article
CollectionDEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT
AffiliationFaculty of Business Administration and Centre for Cognitive and Brain Sciences, University of Macau Avenida da Universidade, Taipa, Macao
First Author AffilicationFaculty of Business Administration
Recommended Citation
GB/T 7714
IP, Michael Man Him,Chark, Robin. The effect of menu design on consumer behavior: A meta-analysis[J]. International Journal of Hospitality Management, 2023, 108.
APA IP, Michael Man Him., & Chark, Robin (2023). The effect of menu design on consumer behavior: A meta-analysis. International Journal of Hospitality Management, 108.
MLA IP, Michael Man Him,et al."The effect of menu design on consumer behavior: A meta-analysis".International Journal of Hospitality Management 108(2023).
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