Residential College | false |
Status | 已發表Published |
The effect of menu design on consumer behavior: A meta-analysis | |
IP, Michael Man Him; Chark, Robin | |
2023-01 | |
Source Publication | International Journal of Hospitality Management |
ABS Journal Level | 3 |
ISSN | 0278-4319 |
Volume | 108 |
Abstract | A meta-analysis of 53 papers with 16,522 participants is conducted in the menu-design literature. To conceptualize different design elements, we extend a four-dimensional model by including two new dimensions—menu card label and menu item characteristics. We find that effect sizes vary among these six dimensions. Specifically, menu card characteristics that concern non-descriptive design elements have the largest effect size. The six dimensions are divided into two broad categories that relate to the entire menu or individual menu items. Our meta-analytical results show that the former category yields larger effect than the latter. Concerning the dependent variables, menu design has a large effect on physiological measures, a moderate effect on intention and attitude, and a marginal effect on actual purchase. Furthermore, laboratory studies yield larger effects than field studies do, and mock menus have stronger effect than real menus. Lastly, publication bias seems to be moderate. |
Keyword | Attitude–behavior Relationship Implicit Attitude Menu Design Menu Labeling Meta-analysis Physiological Measures |
DOI | 10.1016/j.ijhm.2022.103353 |
URL | View the original |
Indexed By | SSCI |
Language | 英語English |
WOS Research Area | Social Sciences - Other Topics |
WOS Subject | Hospitality, Leisure, Sport & Tourism |
WOS ID | WOS:000906847500009 |
Publisher | Elsevier Ltd |
Scopus ID | 2-s2.0-85141538309 |
Fulltext Access | |
Citation statistics | |
Document Type | Journal article |
Collection | DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT |
Affiliation | Faculty of Business Administration and Centre for Cognitive and Brain Sciences, University of Macau Avenida da Universidade, Taipa, Macao |
First Author Affilication | Faculty of Business Administration |
Recommended Citation GB/T 7714 | IP, Michael Man Him,Chark, Robin. The effect of menu design on consumer behavior: A meta-analysis[J]. International Journal of Hospitality Management, 2023, 108. |
APA | IP, Michael Man Him., & Chark, Robin (2023). The effect of menu design on consumer behavior: A meta-analysis. International Journal of Hospitality Management, 108. |
MLA | IP, Michael Man Him,et al."The effect of menu design on consumer behavior: A meta-analysis".International Journal of Hospitality Management 108(2023). |
Files in This Item: | There are no files associated with this item. |
Items in the repository are protected by copyright, with all rights reserved, unless otherwise indicated.
Edit Comment