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Hotel AI service: Are employees still needed?
Wong, Ip Kin Anthony1; Zhang, Tingting2; Lin, Zhiwei (CJ)2,3; Peng, Qing2
2023-05-19
Source PublicationJournal of Hospitality and Tourism Management
ABS Journal Level1
ISSN1447-6770
Volume55Pages:416-424
Abstract

This research adopts the artificial intelligence (AI) device usage acceptance (AIDUA) model and draws on cognitive appraisal theory. It articulates a mediated relationship leading from social influence, hedonic motivation, and anthropomorphism to acceptance of or objection to AI device usage through the mediation of performance expectancy, effort expectancy, and customer emotion in the context of smart hotels. The study further draws on two-factor theory of emotion to identify the moderation of employee presence. Based on a survey design, our research adds to the literature by underscoring why human staff is still critical even in the smart service encounter, especially when customers are looking for superior performance with low effort when using AI devices. However, the presence of employees may be a hindrance in the low performance and high effort expectancies conditions. This research pinpoints a more precise mechanism of the role of employees and technology in delivering intended emotional valence.

KeywordArtificial Intelligence Employee Hotel Robots Smart Service Technology Acceptance
DOI10.1016/j.jhtm.2023.05.005
URLView the original
Indexed BySSCI
Language英語English
WOS Research AreaSocial Sciences - Other Topics ; Business & Economics
WOS SubjectHospitality, Leisure, Sport & Tourism ; Management
WOS IDWOS:001007160200001
PublisherELSEVIER, RADARWEG 29, 1043 NX AMSTERDAM, NETHERLANDS
Scopus ID2-s2.0-85159637461
Fulltext Access
Citation statistics
Document TypeJournal article
CollectionFaculty of Business Administration
DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT
Corresponding AuthorLin, Zhiwei (CJ); Peng, Qing
Affiliation1.Faculty of Business Administration, University of Macau, Avenida da Universidade, Taipa, Macau, China
2.School of Tourism Management, Sun Yat-Sen University, Zhuhai, Tang Jia Wang, Xiangzhou, China
3.Key Laboratory of Sustainable Tourism Smart Assessment Technology, Ministry of Culture and Tourism of China, China
First Author AffilicationFaculty of Business Administration
Recommended Citation
GB/T 7714
Wong, Ip Kin Anthony,Zhang, Tingting,Lin, Zhiwei ,et al. Hotel AI service: Are employees still needed?[J]. Journal of Hospitality and Tourism Management, 2023, 55, 416-424.
APA Wong, Ip Kin Anthony., Zhang, Tingting., Lin, Zhiwei ., & Peng, Qing (2023). Hotel AI service: Are employees still needed?. Journal of Hospitality and Tourism Management, 55, 416-424.
MLA Wong, Ip Kin Anthony,et al."Hotel AI service: Are employees still needed?".Journal of Hospitality and Tourism Management 55(2023):416-424.
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