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To go or not to go? Exhibition attendees’ risk perception of COVID-19: Evidence from three Asian regions
Chan,Zi Xuan1; Ye,Huiyue2,3; Li,Junhua1; Wei,Lexi Dan1
2023-07-23
Source PublicationJournal of Convention and Event Tourism
ABS Journal Level1
ISSN1547-0148
Volume24Issue:4Pages:318-340
Abstract

The COVID-19 pandemic severely impacts the exhibition industry. It alters the travel behavior of potential exhibition attendees, whose risk perceptions of COVID-19 have become a central issue swaying the “to go or not to go.” Applying Elaboration Likelihood Model, this study investigated the relationship between SNS information quality and source credibility, exhibition attendees’ satisfaction, and behavioral intention. Moreover, the moderating role of the perceived risk of COVID-19 between satisfaction and behavioral intention was examined. Drawing upon 334 respondents from three Asian exhibition destinations (i.e., Mainland China, Macau, S.A.R., and Malaysia), this study found that the risk perception of COVID-19 positively moderates the relationship between satisfaction and behavioral intention. The results of this study provide theoretical and practical implications to the academics and practitioners of the exhibition industry.

KeywordCovid-19 Elaboration Likelihood Model (Elm) Exhibition Industry Risk Perception Travel Behavior
DOI10.1080/15470148.2023.2238879
URLView the original
Indexed ByESCI
Language英語English
WOS Research AreaSocial Sciences - Other Topics
WOS SubjectHospitality, Leisure, Sport & Tourism
WOS IDWOS:001032173800001
PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, 2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND
Scopus ID2-s2.0-85165609542
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Citation statistics
Document TypeJournal article
CollectionFaculty of Business Administration
ASIA-PACIFIC ACADEMY OF ECONOMICS AND MANAGEMENT
DEPARTMENT OF MANAGEMENT AND MARKETING
DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT
Corresponding AuthorChan,Zi Xuan
Affiliation1.Department of Management and Marketing, Faculty of Business Administration, University of Macau,Macao
2.Asia-Pacific Academy of Economics and Management, Taipa, Macao
3.Department of Integrated Resort and Tourism Management, Faculty of Business Administration, University of Macau,Macao
First Author AffilicationFaculty of Business Administration
Corresponding Author AffilicationFaculty of Business Administration
Recommended Citation
GB/T 7714
Chan,Zi Xuan,Ye,Huiyue,Li,Junhua,et al. To go or not to go? Exhibition attendees’ risk perception of COVID-19: Evidence from three Asian regions[J]. Journal of Convention and Event Tourism, 2023, 24(4), 318-340.
APA Chan,Zi Xuan., Ye,Huiyue., Li,Junhua., & Wei,Lexi Dan (2023). To go or not to go? Exhibition attendees’ risk perception of COVID-19: Evidence from three Asian regions. Journal of Convention and Event Tourism, 24(4), 318-340.
MLA Chan,Zi Xuan,et al."To go or not to go? Exhibition attendees’ risk perception of COVID-19: Evidence from three Asian regions".Journal of Convention and Event Tourism 24.4(2023):318-340.
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