A comparative study on the motivated consumer innovativeness of drone food delivery services before and after the outbreak of COVID-19

doi:10.1080/10548408.2021.1921671

UM > Faculty of Business Administration > DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT

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	A comparative study on the motivated consumer innovativeness of drone food delivery services before and after the outbreak of COVID-19
	Hwang, J 1; Choe, J. Y2 ; Choi, Y. G 3; Kim, J. J 4
	2021-04
Source Publication	Journal of Travel & Tourism Marketing
ABS Journal Level	2
ISSN	1540-7306
Volume	38 Issue:4 Pages:368-382
Abstract	This study sought to identify the importance of motivated consumer innovativeness through the moderating role of the COVID-19 outbreak in the context of drone food delivery services. The data were collected from the different periods that are before and after the COVID-19 outbreak, respectively. The structural equation modeling analysis showed that three sub-dimensions of motivated consumer innovativeness, such as functional, hedonic, and social motivations, positively affected attitude toward drone food delivery services. In addition, the attitude had a positive influence on intentions to use the services. Furthermore, the outbreak of COVID-19 moderated the relationship between functional motivation and attitude.
Keyword	Motivated Consumer Innovativeness Attitude Intentions To Use Novel Technolog Drone Food Delivery Services Covid-19
DOI	10.1080/10548408.2021.1921671
URL	View the original
Indexed By	SSCI
WOS ID	WOS:000645425900001
Scopus ID	2-s2.0-85105878391
Fulltext Access	View Full-Text via DOI View Full-Text via Web of Science
Citation statistics
Document Type	Journal article
Collection	DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT
Corresponding Author	Kim, J. J
Affiliation	1.Sejong University 2.University of Macau 3.Youngsan University 4.Western Illinois University
Recommended Citation GB/T 7714	Hwang, J,Choe, J. Y,Choi, Y. G,et al. A comparative study on the motivated consumer innovativeness of drone food delivery services before and after the outbreak of COVID-19[J]. Journal of Travel & Tourism Marketing, 2021, 38(4), 368-382.
APA	Hwang, J., Choe, J. Y., Choi, Y. G., & Kim, J. J (2021). A comparative study on the motivated consumer innovativeness of drone food delivery services before and after the outbreak of COVID-19. Journal of Travel & Tourism Marketing, 38(4), 368-382.
MLA	Hwang, J,et al."A comparative study on the motivated consumer innovativeness of drone food delivery services before and after the outbreak of COVID-19".Journal of Travel & Tourism Marketing 38.4(2021):368-382.

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