Despite the importance of market segmentation studies on how tourists perceive smart technologies, few related studies have been conducted. This study examines tourists based on their consumption values and perceived risks of using smart technologies in Macao. An online survey of 644 tourists who had recently been to Macao is conducted. Three distinct tourist segments are identified: 'Neutral,' 'Coexist,' and 'Committed' Groups. 'Neutral Group' exhibits relatively lower consumption values and a medium-risk perception regarding smart technologies. 'Coexist Group' finds the use of smart technologies in Macao interesting and informative but also expresses concerns about potential risks. 'Committed Group' demonstrates the highest levels of consumption values and the lowest perceived risks concerning smart technologies in Macao. This study shows that the three groups differ in their degree of familiarity with the different types of smart technologies, their perception of Macao as a smart tourism city, their willingness to use smart technologies in Macao, and their socio-demographics and travel-related characteristics. It is recommended that the Macao Government Tourism Office targets Committed group first to promote smart tourism in Macao actively. Also, it is important to convey transparent privacy policies to Coexisted Group to reduce their risk perception.

尽管研究游客对于智能技术在旅行中应用的感知十分重要，然而鲜有学者在游客市场细分层次上进行研究。本研究根据游客在澳门使用智能技术应用的消费价值和风险感知对游客进行分类。通过对近期到访澳门的644名游客进行在线问卷调查将其定义为三个不同的群体，分别为中性、共存和偏好群体。”中性群体”具有相对较低的消费价值和对智能技术的中等风险认知。”共存群体”认为在澳门的智能技术应用有趣且信息量大，但也对潜在风险表示担忧。”偏好群体”在澳门的智能技术应用中展示出最高的消费价值，对其潜在风险认知最低。 三个群体对于不同种类的智能技术应用、智慧旅游城市的整体形象、在澳门使用智能技术应用的意愿、以及一些社会人口学和旅游相关特征方面的熟悉程度均有所不同。针对于此，本研究进行了理论和实践意义上的讨论。建议澳门特别行政区政府旅游局首先以”偏好群体”为目标，积极推动澳门智慧旅游。此外，向”共存群体”表明透明的隐私政策，以降低他们的风险感知也很重要