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Linking social servicescape and restoration in dining settings: the moderating role of substantive servicescape
Lin, Zhiwei (CJ)1,3; Xiao, Wenjie1; Deng, Baolin1; Tao, Changjiang (Bruce)1; Wong, Ip Kin Anthony2
2024-01
Source PublicationJournal of Hospitality and Tourism Insights
ISSN2514-9792
Abstract

Purpose: While the rise of chain restaurants has attracted increasing research interest, few studies have taken servicescape into consideration to examine its effects on transformative service outcomes. This study aims to assess how social service elements can provide customers with restorative qualities, though social components are considered vital in constituting a dining locale's servicescape (AKA Social Servicescape). Design/methodology/approach: The study fills the void above by undertaking a survey-based quantitative research method. Using online surveys with a sample of 306 diners, the study employed structural equation modeling to explore a proposed moderated mediation model. A post-hoc interview followed to provide qualitative data to complement the findings developed from surveys. Findings: Results first point to a positive relationship between social servicescape and attention restoration. Moreover, the authors unveil that substantive servicescape has a moderating effect on the relationship of interest, suggesting the interplay of social and built servicescape in promoting restorative experiences. Research limitations/implications: Social and built stimuli can be intertwined to offer restorative qualities for customers. Through such an intertwined network of relationships, one may derive better mental health resources from hospitality settings. Originality/value: This research presents new nuances to the existing field of inquiry by linking social servicescape and restoration through an intertwined network of attentional recovery.

KeywordAttention Restoration Branding Chain Restaurant Servicescape Social Servicescape
DOI10.1108/JHTI-06-2023-0432
URLView the original
Indexed ByESCI
Language英語English
WOS Research AreaSocial Sciences - Other Topics
WOS SubjectHospitality, Leisure, Sport & Tourism
WOS IDWOS:001153516200001
PublisherEMERALD GROUP PUBLISHING LTD, Floor 5, Northspring 21-23 Wellington Street, Leeds, W YORKSHIRE LS1 4DL, ENGLAND
Scopus ID2-s2.0-85183922549
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Citation statistics
Document TypeJournal article
CollectionDEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT
Corresponding AuthorTao, Changjiang (Bruce)
Affiliation1.School of Tourism Management, Sun Yat-Sen University, Zhuhai, China
2.Faculty of Business Administration, University of Macau, Macao
3.Key Laboratory of Sustainable Tourism Smart Assessment Technology, Ministry of Culture and Tourism of China, Zhuhai, China
Recommended Citation
GB/T 7714
Lin, Zhiwei ,Xiao, Wenjie,Deng, Baolin,et al. Linking social servicescape and restoration in dining settings: the moderating role of substantive servicescape[J]. Journal of Hospitality and Tourism Insights, 2024.
APA Lin, Zhiwei ., Xiao, Wenjie., Deng, Baolin., Tao, Changjiang ., & Wong, Ip Kin Anthony (2024). Linking social servicescape and restoration in dining settings: the moderating role of substantive servicescape. Journal of Hospitality and Tourism Insights.
MLA Lin, Zhiwei ,et al."Linking social servicescape and restoration in dining settings: the moderating role of substantive servicescape".Journal of Hospitality and Tourism Insights (2024).
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