| Residential College | false |
| Status | 已發表Published |
| The Resilience of the Luxury Retail Industry in Macau Amidst the Pandemic: Insights into Consumer Behavior | |
Xin-Ye (Grace), Wang; Siu Ian So ; Yu-Chin (Jerrie) Hsieh
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| 2024-05 | |
| Publisher | APacCHRIE |
| Conference Name | APacCHRIE Conference |
| Conference Place | Seoul, South Korea |
| Conference Date | May 2024 |
| Country | Seoul, South Korea |
| Abstract | The COVID-19 pandemic has had a profound impact on the tourism industry, leading to significant shifts in consumer behavior. However, the luxury retail sector in Macau has demonstrated remarkable resilience and has experienced positive performance in the post-pandemic period. This study employs an in-depth interview methodology with luxury brand managers and consumers to examine the changes in consumer purchasing behavior within this context. The findings reveal that the shopping experience has gained even greater importance, with consumers emphasizing value preservation and considering factors such as necessities, practicality, and brand marketing. Additionally, mall promotional programs have emerged as significant motivators for luxury retail purchases. This research provides valuable practical insights for the luxury retail industry, highlighting the key factors driving consumer behavior in the post-pandemic era. |
| Keyword | Luxury Retail, Tourist, Shopping Behavior, Pandemic |
| Language | 英語English |
| Document Type | Conference proceedings |
| Collection | DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT |
| Affiliation | 1.University of Macau 2.University of Macau 3.Saunders College of Business, Rochester Institute of Technology |
| Recommended Citation GB/T 7714 | Xin-Ye ,Siu Ian So,Yu-Chin . The Resilience of the Luxury Retail Industry in Macau Amidst the Pandemic: Insights into Consumer Behavior[C]:APacCHRIE, 2024. |
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| The Resilience of th（806KB） | 会议录 | 开放获取 | CC BY-NC-SA | View Download | ||
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