Investigating of Social Media Travel Photos on Future Destination Choice: A Mixed Methodology Approach

UM > Faculty of Business Administration > DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT

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	Investigating of Social Media Travel Photos on Future Destination Choice: A Mixed Methodology Approach
	SiTou, C.F.; Choe, J.Y; So, Si. I.; law, R.
	2024-09
Source Publication	Smart Tourism
Abstract	This study aims to examine the attractiveness of travel photos on social media and understand the relationship between travel photo sharing on social media and destination choice intention. A mixed methodology is used in this study. Twenty-nine semi-structured interviews and thematic analysis were conducted. The attractiveness of key travel photos was categorised as ‘nature & landscape’, ‘way of life’, ‘architecture/buildings’ and ‘people’ and these categories affected the future destination choices of social media viewers. This quantitative study uses data collected from 388 respondents via convenience sampling. Findings showed that the attractiveness of travel photos on social media exerts a significant effect on destination choice intention. In addition, celebrity-generated content mediates the relationship between travel photos and future destination choice intention. Destination marketers can promote places through the four identified travel photo categories using social media channels with celebrity-generated content.
Language	英語English
Document Type	Journal article
Collection	DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT ASIA-PACIFIC ACADEMY OF ECONOMICS AND MANAGEMENT
Corresponding Author	SiTou, C.F.
Affiliation	1.Macao Greater Bay Artificial Intelligence Institute 2.University of Macau 3.University of Macau 4.University of Macau
Recommended Citation GB/T 7714	SiTou, C.F.,Choe, J.Y,So, Si. I.,et al. Investigating of Social Media Travel Photos on Future Destination Choice: A Mixed Methodology Approach[J]. Smart Tourism, 2024.
APA	SiTou, C.F.., Choe, J.Y., So, Si. I.., & law, R. (2024). Investigating of Social Media Travel Photos on Future Destination Choice: A Mixed Methodology Approach. Smart Tourism.
MLA	SiTou, C.F.,et al."Investigating of Social Media Travel Photos on Future Destination Choice: A Mixed Methodology Approach".Smart Tourism (2024).

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