UM  > Faculty of Business Administration
Residential Collegefalse
Status已發表Published
Travel Arrangement as a Moderator in Image-Satisfaction-Behavior Relations: An Investigation of Chinese Outbound Travelers
Xiaoming Liu1; Jun Justin Li1; Yan Yang2
2015
Source PublicationJournal of Vacation Marketing
ABS Journal Level1
ISSN1356-7667
Volume21Issue:3Pages:225-236
Abstract

With more and more destinations relying on repeat travelers, the inclination of tourists to revisit some destinations has become a significant topic of study. Therefore, the reasons for travelers' revisits have been addressed in many research studies. These studies have determined several factors of the revisit inclination, such as satisfaction, destination image, and perceived quality. However, in most of the previous studies about the relationships among the destination image and tourists' satisfaction, as well as their behavioral intentions to the destination, the moderating variables were not considered. Consequently, we analyzed the moderator effects of certain characteristics of different travel arrangements on the theoretical relationship among the destination image, tourists' satisfaction, and their behavioral intentions to the destination. This article first identifies the similarities and differences among these two types of Chinese outbound travelers in terms of their demographic and trip characteristics. It then confirms that these two types of travelers differ in terms of the relationships among perceived destination images, satisfaction level, and future behavioral intentions using an invariance test of structural model. According to the multiple group cause-and-effect analysis, the results show that travel arrangement can largely affect either the relations between destination image and tourists' satisfaction or their behavioral intentions. Moreover, the relationship between either destination image and tourists' satisfaction or their behavioral intentions is generally stronger for independent visitors. Finally, the influences are discussed from both theoretical and practical perspective.

KeywordBehavioral Intentions Travel Arrangement Destination Image Moderator Effect Overall Satisfaction
DOI10.1177/1356766714567797
Indexed BySSCI
Language英語English
WOS Research AreaBusiness & Economics ; Social Sciences - Other Topics
WOS SubjectBusiness ; Hospitality, Leisure, Sport & Tourism
WOS IDWOS:000356310600001
Scopus ID2-s2.0-84930900210
Fulltext Access
Citation statistics
Document TypeJournal article
CollectionFaculty of Business Administration
DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT
Affiliation1.University of Macau, China
2.East China University of Science and Technology, China
First Author AffilicationUniversity of Macau
Recommended Citation
GB/T 7714
Xiaoming Liu,Jun Justin Li,Yan Yang. Travel Arrangement as a Moderator in Image-Satisfaction-Behavior Relations: An Investigation of Chinese Outbound Travelers[J]. Journal of Vacation Marketing, 2015, 21(3), 225-236.
APA Xiaoming Liu., Jun Justin Li., & Yan Yang (2015). Travel Arrangement as a Moderator in Image-Satisfaction-Behavior Relations: An Investigation of Chinese Outbound Travelers. Journal of Vacation Marketing, 21(3), 225-236.
MLA Xiaoming Liu,et al."Travel Arrangement as a Moderator in Image-Satisfaction-Behavior Relations: An Investigation of Chinese Outbound Travelers".Journal of Vacation Marketing 21.3(2015):225-236.
Files in This Item:
There are no files associated with this item.
Related Services
Recommend this item
Bookmark
Usage statistics
Export to Endnote
Google Scholar
Similar articles in Google Scholar
[Xiaoming Liu]'s Articles
[Jun Justin Li]'s Articles
[Yan Yang]'s Articles
Baidu academic
Similar articles in Baidu academic
[Xiaoming Liu]'s Articles
[Jun Justin Li]'s Articles
[Yan Yang]'s Articles
Bing Scholar
Similar articles in Bing Scholar
[Xiaoming Liu]'s Articles
[Jun Justin Li]'s Articles
[Yan Yang]'s Articles
Terms of Use
No data!
Social Bookmark/Share
All comments (0)
No comment.
 

Items in the repository are protected by copyright, with all rights reserved, unless otherwise indicated.