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The Journey from Episodes to Evaluations: How Travelers Arrive at Summary Evaluations
Chark, Robin1; King, Brian2; Tang, Candy Mei Fung1
2022-02-01
Source PublicationJournal of Travel Research
ABS Journal Level4
ISSN0047-2875
Volume61Issue:2Pages:265-278
Abstract

Understanding how travelers evaluate their overall trip experience is important to travel research. Psychologists suggested that these retrospective evaluations are often made by temporally integrating multiple episodes following simple heuristics that draw on key episodes only, typically the peak and end episodes, rather than considering every episodic evaluation, weighted by its respective duration. To test these aggregation rules, a survey adapting the Day Reconstruction Method was conducted in 2017 among 691 travelers to Macau. Our findings reveal that summary evaluations are better predicted using an arithmetic average of all episodic evaluations, instead of the peak-end rule. This may be explained by the lengthier and more complex nature of travel, compared with other extended experiences that psychologists have investigated. The immediate theoretical implications are that (1) aggregate trip evaluations are influenced by most episodes, and (2) the relative duration of individual episodes is disregarded. Theoretical, methodological, and practical implications are discussed.

KeywordDay Reconstruction Method Peak-end Rule Retrospective Evaluation Of Experience Simple Average Temporal Integration
DOI10.1177/0047287520981158
URLView the original
Indexed BySSCI
Language英語English
WOS Research AreaSocial Sciences - Other Topics
WOS SubjectHospitality, Leisure, Sport & Tourism
WOS IDWOS:000635998100001
PublisherSAGE PUBLICATIONS INC2455 TELLER RD, THOUSAND OAKS, CA 91320
Scopus ID2-s2.0-85098944653
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Document TypeJournal article
CollectionDEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT
Corresponding AuthorChark, Robin
Affiliation1.University of Macau, Taipa, Macao
2.School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong
First Author AffilicationUniversity of Macau
Corresponding Author AffilicationUniversity of Macau
Recommended Citation
GB/T 7714
Chark, Robin,King, Brian,Tang, Candy Mei Fung. The Journey from Episodes to Evaluations: How Travelers Arrive at Summary Evaluations[J]. Journal of Travel Research, 2022, 61(2), 265-278.
APA Chark, Robin., King, Brian., & Tang, Candy Mei Fung (2022). The Journey from Episodes to Evaluations: How Travelers Arrive at Summary Evaluations. Journal of Travel Research, 61(2), 265-278.
MLA Chark, Robin,et al."The Journey from Episodes to Evaluations: How Travelers Arrive at Summary Evaluations".Journal of Travel Research 61.2(2022):265-278.
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