Residential College | false |
Status | 已發表Published |
The Journey from Episodes to Evaluations: How Travelers Arrive at Summary Evaluations | |
Chark, Robin1; King, Brian2; Tang, Candy Mei Fung1 | |
2022-02-01 | |
Source Publication | Journal of Travel Research |
ABS Journal Level | 4 |
ISSN | 0047-2875 |
Volume | 61Issue:2Pages:265-278 |
Abstract | Understanding how travelers evaluate their overall trip experience is important to travel research. Psychologists suggested that these retrospective evaluations are often made by temporally integrating multiple episodes following simple heuristics that draw on key episodes only, typically the peak and end episodes, rather than considering every episodic evaluation, weighted by its respective duration. To test these aggregation rules, a survey adapting the Day Reconstruction Method was conducted in 2017 among 691 travelers to Macau. Our findings reveal that summary evaluations are better predicted using an arithmetic average of all episodic evaluations, instead of the peak-end rule. This may be explained by the lengthier and more complex nature of travel, compared with other extended experiences that psychologists have investigated. The immediate theoretical implications are that (1) aggregate trip evaluations are influenced by most episodes, and (2) the relative duration of individual episodes is disregarded. Theoretical, methodological, and practical implications are discussed. |
Keyword | Day Reconstruction Method Peak-end Rule Retrospective Evaluation Of Experience Simple Average Temporal Integration |
DOI | 10.1177/0047287520981158 |
URL | View the original |
Indexed By | SSCI |
Language | 英語English |
WOS Research Area | Social Sciences - Other Topics |
WOS Subject | Hospitality, Leisure, Sport & Tourism |
WOS ID | WOS:000635998100001 |
Publisher | SAGE PUBLICATIONS INC2455 TELLER RD, THOUSAND OAKS, CA 91320 |
Scopus ID | 2-s2.0-85098944653 |
Fulltext Access | |
Citation statistics | |
Document Type | Journal article |
Collection | DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT |
Corresponding Author | Chark, Robin |
Affiliation | 1.University of Macau, Taipa, Macao 2.School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong |
First Author Affilication | University of Macau |
Corresponding Author Affilication | University of Macau |
Recommended Citation GB/T 7714 | Chark, Robin,King, Brian,Tang, Candy Mei Fung. The Journey from Episodes to Evaluations: How Travelers Arrive at Summary Evaluations[J]. Journal of Travel Research, 2022, 61(2), 265-278. |
APA | Chark, Robin., King, Brian., & Tang, Candy Mei Fung (2022). The Journey from Episodes to Evaluations: How Travelers Arrive at Summary Evaluations. Journal of Travel Research, 61(2), 265-278. |
MLA | Chark, Robin,et al."The Journey from Episodes to Evaluations: How Travelers Arrive at Summary Evaluations".Journal of Travel Research 61.2(2022):265-278. |
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