Residential College | false |
Status | 已發表Published |
Innovative robotic restaurants in Korea: merging a technology acceptance model and theory of planned behaviour | |
Choe, J. Y. J1; Kim, J. J2; Hwang, J3 | |
2022-12 | |
Source Publication | Asian Journal of Technology Innovation |
ABS Journal Level | 1 |
ISSN | 1976-1597 |
Volume | 30Issue:2Pages:466-489 |
Abstract | This study was designed in order to examine how to form behavioural intentions using the technology acceptance model (TAM) and the theory of planned behavior (TPB) in the context of robotic restaurants. In particular, this research proposed that perceived ease of use positively affects perceived usefulness, which thereby exerts a positive influence on attitude. In addition, subjective norm was hypothesised in order to facilitate the enhancement of attitude and personal norm. Lastly, attitude, subjective norm, perceived behavioural control, and personal norm were proposed to play important roles in the formation of behavioural intentions. The data was collected from 416 respondents in South Korea. The data analysis results showed that all the hypotheses within the model that merged the TAM and TPB were statistically supported. |
Keyword | Behavioral Intentions Personal Norm Robotic Restaurant Technology Acceptance Model Theory Of Planned Behaviour |
Subject Area | Business & Economics |
MOST Discipline Catalogue | Businesseconomics |
DOI | 10.1080/19761597.2021.2005466 |
URL | View the original |
Indexed By | SSCI |
Language | 英語English |
WOS Research Area | Business & Economics |
WOS Subject | Business ; Economics |
WOS ID | WOS:000726433700001 |
Scopus ID | 2-s2.0-85121112530 |
Fulltext Access | |
Citation statistics | |
Document Type | Journal article |
Collection | DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT |
Corresponding Author | Hwang, J |
Affiliation | 1.Faculty of Business Administration, University of Macau, Taipa, Macao 2.School of Hotel and Tourism Management, Youngsan University, Yangsan, China 3.The College of Hospitality and Tourism Management, Sejong University, Gwangjin-gu, South Korea |
First Author Affilication | Faculty of Business Administration |
Recommended Citation GB/T 7714 | Choe, J. Y. J,Kim, J. J,Hwang, J. Innovative robotic restaurants in Korea: merging a technology acceptance model and theory of planned behaviour[J]. Asian Journal of Technology Innovation, 2022, 30(2), 466-489. |
APA | Choe, J. Y. J., Kim, J. J., & Hwang, J (2022). Innovative robotic restaurants in Korea: merging a technology acceptance model and theory of planned behaviour. Asian Journal of Technology Innovation, 30(2), 466-489. |
MLA | Choe, J. Y. J,et al."Innovative robotic restaurants in Korea: merging a technology acceptance model and theory of planned behaviour".Asian Journal of Technology Innovation 30.2(2022):466-489. |
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