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A two-path model on the effects of positivity and empathy reflected by online reviews: a choice mechanism perspective Journal article
Wang, X., Chow, W. C., Yang, Z.. A two-path model on the effects of positivity and empathy reflected by online reviews: a choice mechanism perspective[J]. International Journal of Internet Marketing and Advertising, 2012, 260-276.
Authors:  Wang, X.;  Chow, W. C.;  Yang, Z.
Favorite |   IF:1.3/0 | Submit date：2022/08/21
cognitive process  normative process  affective process  online reviews  empathy  purchase intention  internet marketing  
A two-path model on the effects of positivity and empathy reflected by online reviews: a choice mechanism perspective Journal article
Xuehua Wang, Cheris W.C. Chow, Zhilin Yang. A two-path model on the effects of positivity and empathy reflected by online reviews: a choice mechanism perspective[J]. International Journal of Internet Marketing and Advertising, 2012, 7(3), 260-277.
Authors:  Xuehua Wang;  Cheris W.C. Chow;  Zhilin Yang
Favorite | TC[Scopus]:9  IF:1.3/0 | Submit date：2019/11/01
Cognitive Processes  Purchase Intentions  Positivity  Virtual Reviews  Choice Mechanisms  Cognitive Processing  Normative Processing  Searcher Problems  Decision Making  Two-path Models  Psychological Mechanisms  Psychology  Theoretical Implications  Managerial Implications  Online Shopping  Virtual Shopping  E-shopping  Electronic Shopping  Internet Marketing  Advertising  World Wide Web  Normative Processes  Affective Processes  Online Product Reviews  Empathy