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More space needed: Social disconnectedness predicts the aversion to crowdedness Journal article
Chui, Hou Ian, Chark, Robin. More space needed: Social disconnectedness predicts the aversion to crowdedness[J]. Journal of Consumer Behaviour, 2024.
Authors:  Chui, Hou Ian;  Chark, Robin
Favorite | TC[WOS]:0 TC[Scopus]:0  IF:4.4/5.0 | Submit date：2024/05/16
Cultural congruity and extensions of corporate heritage brands: An empirical analysis of time-honored brands in China Journal article
Zhou, Luyang, Hui, Michael K., Zhou, Lianxi, Li, Shengxiao. Cultural congruity and extensions of corporate heritage brands: An empirical analysis of time-honored brands in China[J]. Journal of Consumer Behaviour, 2022, 21(5), 1092-1105.
Authors:  Zhou, Luyang;  Hui, Michael K.;  Zhou, Lianxi;  Li, Shengxiao
Favorite | TC[WOS]:6 TC[Scopus]:6  IF:4.4/5.0 | Submit date：2022/05/17
Online group-buying: The effect of deal popularity on consumer purchase intention Journal article
Chow, Cheris W.C., Chow, Clement S.F., Lai, Jennifer Y.M., Zhang, Lida L.. Online group-buying: The effect of deal popularity on consumer purchase intention[J]. Journal of Consumer Behaviour, 2022, 21(2), 387-399.
Authors:  Chow, Cheris W.C.;  Chow, Clement S.F.;  Lai, Jennifer Y.M.;  Zhang, Lida L.
Favorite | TC[WOS]:6 TC[Scopus]:8  IF:4.4/5.0 | Submit date：2022/04/06
Limited-edition advertising does not always work for luxury brands: The influence of consumption contexts Journal article
Ting hsiang Tseng, Hazel H. Huang, Matthew Tingchi Liu. Limited-edition advertising does not always work for luxury brands: The influence of consumption contexts[J]. Journal of Consumer Behaviour, 2021, 20(5), 1204-1215.
Authors:  Ting hsiang Tseng;  Hazel H. Huang;  Matthew Tingchi Liu
Adobe PDF | Favorite | TC[WOS]:11 TC[Scopus]:12  IF:4.4/5.0 | Submit date：2021/12/08