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Want versus need: How linguistic framing influences responses to crowdfunding appeals Journal article
Su Lei, Sengupta Jaideep, Li Yiwei, Chen, Fangyuan. Want versus need: How linguistic framing influences responses to crowdfunding appeals[J]. Journal of Consumer Research, 2023, 50(5), 923-944.
Authors:  Su Lei;  Sengupta Jaideep;  Li Yiwei;  Chen, Fangyuan
Adobe PDF | Favorite | TC[WOS]:7 TC[Scopus]:6  IF:5.7/8.6 | Submit date:2023/08/22
Semantic Framing  Crowdfunding  Want Versus Need  Dependency