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Color and naturalness: How color saturation shapes tourists' perception and purchase intention Journal article
Zhang, Ke, Hou, Yuansi, Li, Gang. Color and naturalness: How color saturation shapes tourists' perception and purchase intention[J]. International Journal of Tourism Research, 2024, 26(4), e2717.
Authors:  Zhang, Ke;  Hou, Yuansi;  Li, Gang
Favorite | TC[WOS]:0 TC[Scopus]:0  IF:4.1/4.7 | Submit date：2024/09/03
Color Psychology  Color Saturation  Lay Belief  Naturalness Perception  Visual Marketing  
Relaxing or challenging? How social crowding influences the effectiveness of activity-based destination advertising Journal article
Xue, Nan (Iris), Liu, Xing (Stella), Wan, Lisa C., Hou, Yuansi. Relaxing or challenging? How social crowding influences the effectiveness of activity-based destination advertising[J]. Tourism Management, 2024, 100, 104839.
Authors:  Xue, Nan (Iris);  Liu, Xing (Stella);  Wan, Lisa C.;  Hou, Yuansi
Favorite | TC[WOS]:8 TC[Scopus]:9  IF:10.9/11.5 | Submit date：2024/02/22
Challenging Versus Relaxing Activity  Crowding  Post-covid-19 Marketing Strategy  Risk Aversion  Tourism Advertising Frame  
Unlocking the Transformative Power of Hospitality and Tourism Experiences: Towards Theoretical Syntheses and Research Agenda Journal article
Wu, Laurie, Fan, Alei, Hou, Yuansi, Wei, Wei. Unlocking the Transformative Power of Hospitality and Tourism Experiences: Towards Theoretical Syntheses and Research Agenda[J]. Journal of Hospitality and Tourism Research, 2024.
Authors:  Wu, Laurie;  Fan, Alei;  Hou, Yuansi;  Wei, Wei
Favorite | TC[WOS]:1 TC[Scopus]:1  IF:4.4/5.0 | Submit date：2024/05/16
Experience  Experience Advantage  Hospitality Experience  Tourism Experience  Transformation  
新时期师生关系的变革与应对 The Transformation and Response of Teacher-Student Relationships in the New Era Presentation
会议地点: Sun Yat-Sen University, 会议日期: 2023-12-02, 报告日期: 2023-12-02
Authors:  HOU YUANSI
Favorite |  | Submit date：2024/06/25
Color and Naturalness: How and Why Color Saturation Can Shape Tourists’ Perception of Naturalness and Their Travel Intention Conference paper
Zhang Ke, HOU YUANSI, Li Gang. Color and Naturalness: How and Why Color Saturation Can Shape Tourists’ Perception of Naturalness and Their Travel Intention[C], 2023.
Authors:  Zhang Ke;  HOU YUANSI;  Li Gang
Favorite |  | Submit date：2024/06/25
The impact of social distancing on tourists’ preferences for anthropomorphism Journal article
Liu, Hongbo, Xu, Shi (Tracy), Chen, Zengxiang, Hou, Yuansi. The impact of social distancing on tourists’ preferences for anthropomorphism[J]. Journal of Hospitality and Tourism Management, 2023, 55, 383-398.
Authors:  Liu, Hongbo;  Xu, Shi (Tracy);  Chen, Zengxiang;  Hou, Yuansi
Favorite | TC[WOS]:8 TC[Scopus]:8  IF:7.6/8.3 | Submit date：2023/07/19
Anthropomorphism  Interdependent Self-construal  Pandemic  Perceived Warmth  Service Robot  Social Distancing  
Tourist Behaviours after Covid Project
项目类型: SRG, 项目编号: SRG2023-00013-FBA, 资助机构: UM, 2023-2026
Authors:  HOU YUANSI
Favorite |  | Submit date：2023/03/29