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Monetization on Mobile Platforms: Balancing in-App Advertising and User Base Growth Journal article
Yonghua Ji, Ruibing Wang, Qinglong Gou. Monetization on Mobile Platforms: Balancing in-App Advertising and User Base Growth[J]. PRODUCTION AND OPERATIONS MANAGEMENT, 2019, 28(9), 2202-2220.
Authors:  Yonghua Ji;  Ruibing Wang;  Qinglong Gou
Favorite | TC[WOS]:35 TC[Scopus]:38  IF:4.8/6.0 | Submit date：2020/04/02
Mobile Platforms  System Coordination  Differential Game  Mobile Apps  In-app Advertising