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Potential psychological and attitudinal markers for luxury consumption among Chinese and Canadian consumers Conference paper
Rochen, F., Chen, Y., Liu, T. C., Gao, M.. Potential psychological and attitudinal markers for luxury consumption among Chinese and Canadian consumers[C], Seoul, Korea:Global Alliance of Marketing & Management Associations, ISSN 2288-825X, 2021.
Authors:  Rochen, F.;  Chen, Y.;  Liu, T. C.;  Gao, M.
Favorite |  | Submit date:2022/06/07
Materialism  extrinsic motivation  covert narcissism  value-expressive function  luxury brand  purchase intention