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CENTRE FOR CONTI... [1]
Authors
LIU TING CHI [1]
Document Type
Conference paper [1]
Date Issued
2019 [1]
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英語English [1]
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Proceedings of 2... [1]
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Maximizing business returns to Corporate Social Responsibility (CSR) communication: Du’s et al. (2010) model put to the test
Conference paper
Perez, A. , Salmones, M., Liu, T. C., López-Gutiérrez, C.. Maximizing business returns to Corporate Social Responsibility (CSR) communication: Du’s et al. (2010) model put to the test[C], 2019.
Authors:
Perez, A.
;
Salmones, M.
;
Liu, T. C.
;
López-Gutiérrez, C.
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Submit date：2022/06/07
communication
corporate social responsibility
message content
external outcomes
contingency factors
