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CHOW WING CHI [1]
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2014 [1]
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Consumer responses to sexual advertising: The intersection of modernization, evolution, and international marketing
Journal article
Wendy WN Wan, Chung-Leung Luk, Cheris WC Chow. Consumer responses to sexual advertising: The intersection of modernization, evolution, and international marketing[J]. Journal of International Business Studies, 2014, 45(6), 751-782.
Authors:
Wendy WN Wan
;
Chung-Leung Luk
;
Cheris WC Chow
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Submit date：2019/10/24
Evolutionary Psychology
Strategic Pluralism Theory
Cross-cultural Experiments
China
Modernization
Advertising
