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Faculty of Busin... [2]
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TANG HENG [2]
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2017 [2]
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Why Do Online Buyers Engage in Electronic Word-of-mouth? An Expectancy Disconfirmation Perspective
Conference paper
Tang, Heng, Lin, Xiao Jing, Pun, Philip, WU, Simon Iok Kuan. Why Do Online Buyers Engage in Electronic Word-of-mouth? An Expectancy Disconfirmation Perspective[C], 2017.
Authors:
Tang, Heng
;
Lin, Xiao Jing
;
Pun, Philip
;
WU, Simon Iok Kuan
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Submit date：2022/08/02
Why Do Online Buyers Engage in Electronic Word-of-mouth? An Expectancy Disconfirmation Perspective
Journal article
Tang, Heng, Lin, Xiao Jing, Pun, Philip, Wu, Simon Iok Kuan. Why Do Online Buyers Engage in Electronic Word-of-mouth? An Expectancy Disconfirmation Perspective[J]. Journal of Management Information System & E-commerce, 2017, 4(1), 12-25.
Authors:
Tang, Heng
;
Lin, Xiao Jing
;
Pun, Philip
;
Wu, Simon Iok Kuan
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Submit date：2019/10/22
Expectancy Disconfirmation Theory
Electronic Word-of-mouth
Digital Commerce Marketing
