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How CSR influences customer behavioural loyalty in the Chinese hotel industry Journal article
Matthew Tingchi Liu, Yongdan Liu, Ziying Mo, Zhidong Zhao, Zhenghao Zhu. How CSR influences customer behavioural loyalty in the Chinese hotel industry[J]. Asia Pacific Journal of Marketing and Logistics, 2019, 32(1).
Authors:  Matthew Tingchi Liu;  Yongdan Liu;  Ziying Mo;  Zhidong Zhao;  Zhenghao Zhu
Adobe PDF | Favorite | TC[WOS]:76 TC[Scopus]:92  IF:3.9/4.6 | Submit date：2019/10/17
China  Corporate Social Responsibility  Brand Image  Hotel  Customer Trust  Customer Behavioural Loyalty  
Web Gambling with the 4Cs Marketing framework: Macau's Perspective Conference paper
Zhenghao Zhu, Matthew Tingchi Liu, Huiqin Huang, Han Zhang. Web Gambling with the 4Cs Marketing framework: Macau's Perspective[C]:IEEE, 2009, 144-147.
Authors:  Zhenghao Zhu;  Matthew Tingchi Liu;  Huiqin Huang;  Han Zhang
Favorite | TC[WOS]:0 TC[Scopus]:0 | Submit date：2020/07/15
Web Gambling  Marketing  4ps  4cs  Macau  
3G Mobile Phone Usage in China: Viewpoint from Innovation Diffusion Theory and Technology Acceptance Model Conference paper
Zhenghao Zhu, Matthew Tingchi Liu, Pang Chuan, Michael. 3G Mobile Phone Usage in China: Viewpoint from Innovation Diffusion Theory and Technology Acceptance Model[C]:IEEE, 2009, 140-143.
Authors:  Zhenghao Zhu;  Matthew Tingchi Liu;  Pang Chuan, Michael
Favorite | TC[WOS]:3 TC[Scopus]:5 | Submit date：2020/07/15
3g Mobile Phone  China  Innovation Diffusion Theory (Idt)  Technology Acceptance Model(Tam)