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How does ice-snow celebrity influence Chinese tourists to visit Nordic destinations? The case of TikTok Journal article
Zhu, Chris, Hall, C. Michael, Fong, Lawrence Hoc Nang, She, Silin, Naderi Koupaei, Sara. How does ice-snow celebrity influence Chinese tourists to visit Nordic destinations? The case of TikTok[J]. Scandinavian Journal of Hospitality and Tourism, 2024, 24(1), 106-122.
Authors:  Zhu, Chris;  Hall, C. Michael;  Fong, Lawrence Hoc Nang;  She, Silin;  Naderi Koupaei, Sara
Favorite | TC[WOS]:1 TC[Scopus]:1  IF:3.1/3.9 | Submit date：2024/05/16
Celebrity Attachment  Ice-snow Tourism  Nordic Tourism  Parasocial Interaction Theory  Short Video  
When livestreaming meets tourism product marketing: empirical evidence from Chinese customers Journal article
Ni Liu, Christy Ying, Zhu, Chris, Nang Fong, Lawrence Hoc, Wang, Yixuan, Tang, Juan. When livestreaming meets tourism product marketing: empirical evidence from Chinese customers[J]. Asia Pacific Journal of Tourism Research, 2024, 29(4), 414-424.
Authors:  Ni Liu, Christy Ying;  Zhu, Chris;  Nang Fong, Lawrence Hoc;  Wang, Yixuan;  Tang, Juan
Favorite | TC[WOS]:0 TC[Scopus]:1  IF:4.3/4.4 | Submit date：2024/05/16
Brand Attitude  Celebrity  Immediate Buying Behavior  Livestreaming  Parasocial Interaction Theory  
When TikTok meets celebrity: an investigation of how celebrity attachment influences visit intention Journal article
Zhu, Chris, Fong, Lawrence Hoc Nang, Gao, Huicai, Liu, Christy Ying Ni. When TikTok meets celebrity: an investigation of how celebrity attachment influences visit intention[J]. Current Issues in Tourism, 2023, 26(17), 2762 - 2776.
Authors:  Zhu, Chris;  Fong, Lawrence Hoc Nang;  Gao, Huicai;  Liu, Christy Ying Ni
Favorite | TC[WOS]:36 TC[Scopus]:33  IF:5.7/6.7 | Submit date：2022/08/05
Celebrity Attachment  Chengdu  Enjoyment  Sense Of Presence  Telepresence  Tiktok  
Short video marketing in tourism: Telepresence, celebrity attachment, and travel intention Journal article
Zhu, Chris, Fong, Lawrence Hoc Nang, Li, Xi, Buhalis, Dimitrios, Chen, Hong. Short video marketing in tourism: Telepresence, celebrity attachment, and travel intention[J]. International Journal of Tourism Research, 2023, 26(1), e2599.
Authors:  Zhu, Chris;  Fong, Lawrence Hoc Nang;  Li, Xi;  Buhalis, Dimitrios;  Chen, Hong
Favorite | TC[WOS]:3 TC[Scopus]:6  IF:4.1/4.7 | Submit date：2024/02/22
Celebrity Attachment  Destination Marketing  Existential Authenticity  Telepresence Theory  Tiktok  
Celebrity endorsement in marketing from1960 to 2021: a bibliometric review and future agenda Journal article
Wang,Shaoshan, Liu,Matthew Tingchi. Celebrity endorsement in marketing from1960 to 2021: a bibliometric review and future agenda[J]. Asia Pacific Journal of Marketing and Logistics, 2023, 35(4), 849-873.
Authors:  Wang,Shaoshan;  Liu,Matthew Tingchi
Favorite | TC[WOS]:19 TC[Scopus]:24  IF:3.9/4.6 | Submit date：2023/08/03
Bibliometric Review  Celebrity Endorsement  Literature Review  Network Visualization  
Exploring the links between celebrity worship, body dissatisfaction, and disordered eating among young adult celebrity worshippers in China Journal article
Yitong Lin, Chen Lu, Zizhen Huang, Wesley R. Barnhart, Tianxiang Cui, Jinbo He. Exploring the links between celebrity worship, body dissatisfaction, and disordered eating among young adult celebrity worshippers in China[J]. Body Image, 2023, 45, 210-218.
Authors:  Yitong Lin;  Chen Lu;  Zizhen Huang;  Wesley R. Barnhart;  Tianxiang Cui; et al.
Favorite | TC[WOS]:5 TC[Scopus]:5  IF:5.2/6.1 | Submit date：2023/07/27
Body Dissatisfaction  Celebrity Worship  Chinese  Disordered Eating  
How does celebrity involvement influence travel intention? The case of promoting Chengdu on TikTok Journal article
Chris Zhu, Lawrence Hoc Nang Fong, Huicai Gao, Dimitrios Buhalis, Ziye Shang. How does celebrity involvement influence travel intention? The case of promoting Chengdu on TikTok[J]. Information Technology & Tourism, 2022, 24(3), 389-407.
Authors:  Chris Zhu;  Lawrence Hoc Nang Fong;  Huicai Gao;  Dimitrios Buhalis;  Ziye Shang
Favorite | TC[WOS]:20 TC[Scopus]:22  IF:6.3/6.9 | Submit date：2022/08/19
Tiktok  Celebrity Involvement  Object-based Authenticity  Existential Authenticity  Travel Intention  
Celebrity endorsement in marketing from1960 to 2021: a bibliometric review and future agenda Journal article
Wang, Shaoshan, Liu, Matthew Tingchi. Celebrity endorsement in marketing from1960 to 2021: a bibliometric review and future agenda[J]. Asia Pacific Journal of Marketing and Logistics, 2022, 35(4), 849-873.
Authors:  Wang, Shaoshan;  Liu, Matthew Tingchi
Favorite | TC[WOS]:19 TC[Scopus]:24  IF:3.9/4.6 | Submit date：2022/08/05
Celebrity Endorsement  Bibliometric Review  Network Visualization  Literature Review  
Big star undercover: The reinforcing effect of disfluent celebrity endorsers’ faces on consumer’s brand memory Journal article
Liu, Yongdan, Liu, T. C.. Big star undercover: The reinforcing effect of disfluent celebrity endorsers’ faces on consumer’s brand memory[J]. Journal of Advertising, 2020, 49(2), 185-194.
Authors:  Liu, Yongdan;  Liu, T. C.
Favorite | TC[WOS]:22 TC[Scopus]:25  IF:5.4/7.6 | Submit date：2022/06/07
Celebrity Endorsement  Disfluency  Brand Recall  Advertisement Design  
Celebrity poses and consumer attitudes in endorsement advertisements Journal article
Yongdan Liu, Matthew Tingchi Liu. Celebrity poses and consumer attitudes in endorsement advertisements[J]. Asia Pacific Journal of Marketing and Logistics, 2019, 31(4), 1027-1041.
Authors:  Yongdan Liu;  Matthew Tingchi Liu
Adobe PDF | Favorite | TC[WOS]:19 TC[Scopus]:22  IF:3.9/4.6 | Submit date：2019/10/21
Endorsement  Advertising  Marketing Communications  Consumer Attitude  Cognitive Load  Celebrity Endorsement  Celebrity Poses