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Travel Distance and Response to Destination Advertising Journal article
Yeongbae Choe, Jason Stienmetz, Daniel R Fesenmaier. Travel Distance and Response to Destination Advertising[J]. Tourism Analysis, 2014, 19(4), 531-539.
Authors:  Yeongbae Choe;  Jason Stienmetz;  Daniel R Fesenmaier
Favorite | TC[WOS]:4 TC[Scopus]:5  IF:1.4/1.9 | Submit date：2019/10/17
Conversion Studies  Advertising Effectiveness  Destination Advertising  Evaluation  
Trip budget and destination advertising response Journal article
YEONGBAE CHOE, JASON L. STIENMETZ, DANIEL R. FESENMAIER. Trip budget and destination advertising response[J]. Tourism Analysis, 2013, 18(6), 713–722.
Authors:  YEONGBAE CHOE;  JASON L. STIENMETZ;  DANIEL R. FESENMAIER
Favorite | TC[WOS]:5 TC[Scopus]:6 | Submit date：2019/10/17
Advertising Effectiveness  Destination Advertising  Conversion Studies  Trip Structure